The Digital Media Marketing Revolution

This month SNAP! Partners is focusing on making digital media work for your advertising. It’s not enough to simply have a website and a few words describing your products. Digital marketing is a balancing act combining smart search engine marketing tactics, utilizing networks, targeting, and fundamental marketing truths. You may be able to get by for a few more years with the marketing strategy that you have now, but the future of marketing means complex campaigns based on the kind of core marketing principals that you only get from years of experience. Old school and new school will be working together again.

Regards,

Evan Silverstein

You may have heard the phrase Web 2.0. In 1999 this term was coined to indicate a shift in web development and design; a shift that would bring on more user interactivity with web pages. Web 2.0 meant that web pages would no longer be static, boring pages that loaded into your browser –it promised user connectivity, user-interactivity, and above all user-entertainment.

We’ve all tapped into everything Web 2.0 has to offer – blogs, social networking websites, wikis, and photo/video-sharing websites. Every time you read or post your own blog, upload your photos to Flikr or Photobucket, comment on an article, add a new connection to your LinkedIn profile, or read product reviews you are experiencing Web 2.0. But has your business experienced digital marketing Web 2.0-style? If you’re not using digital media to build your business, call us today and ask how we can put the Internet to work for you.

A Web 2.0 marketing strategy is all about the context – where you should be advertising. Strategists look at the available mediums and gauge business performance by indicators like demographic targeting, click-through-rate and time spent on key pages. Web 2.0 advertising tactics include blogging and article-writing for search engine rankings, company profiles on the most popular social media sites, content ads running on blog and news sites, and even product demos on YouTube. It’s about building the right branding image for your company and relating to your consumers across every level. This is the new school way of marketing, the SNAP! Partners way of marketing – knowing the medium, analyzing performance data, and reaching out to target audiences.

Those in the know are now talking about the next Internet evolution, predictably called Web 3.0, but also known as Semantic Web and Linked Data. If Web 2.0 is the dawn of digital marketing, then Web 3.0 is digital marketing basking in the sun at high noon. SNAP! Partners has noticed a shift in today’s products, and we recognize our customer’s need for real-time information and smart technology that links similar data. Twitter, for example, is one of the first applications of the next generation of the Internet. Not only is the information all real-time, but it’s organized by category and content. It’s an exciting time in digital marketing and the key to making it a success is: relevance. You can combine your old school marketing smarts with new school Internet applications, but if you’re sending the wrong message to the wrong audience you’re wasting time and money. We’ve seen it before and we’ve rebuilt brands and breathed life into dying businesses with our strategies. Check out our success stories: http://www.snappartners.com/casestudies.asp

SNAP! Partners has been following marketing trends for over twenty years. We’ve seen the fads and we’ve experienced what works. Businesses can trust that they’re getting personalized, specialized attention because our case managers never take on more than twelve new clients per year. We’re the one-stop shop you’ve been looking for:

• Graphic design
• Website development and copy drafting
• Re-branding strategies and logo design
• PR strategies
• Creative development
• Complete business analytics

But that’s just the short list. We’ve got old school experience cemented in solid marketing fundamentals, and we are immersed in the latest digital marketing available in the new school today.

If you’re not sure where to go from here, we’ll help. Talk to us; tell us your marketing dilemma and we’ll give you a free consultation- the kind where you get helpful advice and not just a sales pitch. Our online form is confidential: http://www.snappartners.com/questionaire.asp.