Many of you know me from the American Marketing Association, or the National Association of the Remodeling Industry. You may have read my magazine Housetrends, or met me at a networking event. I’m a Certified Direct Marketer and now I wear another hat as President of SNAP! Marketing.
SNAP! Marketing is a full-service marketing agency combining over 20 years of experience with today’s trends. As marketing consultants we do it all: complete business analysis and strategy implementation, lead tracking, website design and optimization, graphic design and copywriting. From your company letterhead to your website, no single part of your company brand is too small or too big for us to handle. Some advertising agencies make companies bend to their area of expertise forcing your company to limit its marketing potential and offering cookie cutter solutions. SNAP! Marketing operates on the opposite principal; we’ve tailored our business to accommodate yours. Your products and services are our passion and your success is our tireless goal. We’ve been busy too; check out some of our case studies: http://www.snappartners.com/casestudies.asp .
We’re 100% dedicated to our clients. This is why our client managers never take on more than twelve in a year. It’s not just about customer service with us; it’s about stellar marketing achievements for you.
One agency focusing one-on-one with clients, carving one profitable trail together. Email or call us today:
http://www.snappartners.com/contact.asp.
Regards,
Evan Silverstein
Direct Mail Marketing:
Advice Even the Pros Can Use
Direct Mail Marketing can be one of the most cost-efficient ways to reach your target consumer base…if you know how to do it correctly. For instance, did you know that postcard mailers are one of the most over-looked pieces of direct mail marketing advice? But in order to make postcard mailers successful, you have to employ the right combination of cost efficiency, design ability, reader interest and sales accelerator. Does your marketing company have the winning combination or are you missing out on profits?
Here are some of our quick tips for Direct Mail Marketing success:
- Don’t be a victim of poor design. One print layout is not enough and you’ll never know unless you test, and retest.
- Do define your marketing objectives. Know your target audience, set parameters for measured success, and establish goals before jumping into your campaign. Plan ahead to save yourself the expensive lesson of marketing with a blindfold.
- Don’t forget your brand. Although your multi-media marketing campaigns may have different creative styles, don’t redesign your brand each time. Deliver a consistent message that your customers can easily recognize and feel comfortable seeing.
- Collect your data…then analyze it. All too often we see clients who have relied on their previous marketing agency to deliver excellent profit returns, but fail to provide any credible data proving the investment was worthwhile.
- Don’t run direct mail marketing campaigns alone. Reinforce your efforts with trade show attendance, web marketing, and print advertising.
In broader terms, Direct Mail Marketing encompasses more than just postcard mailers but the components of a successful postcard mailing are generally the same no matter what size the literature: cost efficiency, design ability, reader interest and sales accelerators will make or break your direct mail marketing campaign. Your direct mail campaign needs to target the right audience, have a clearly expressed message within a winning design, and it’s got to have an offer that blows away your competition. Otherwise your expenses are just that – expenses that aren’t recouped. If your current campaign needs a facelift, or your ROI needs a boost – you need SNAP! Partners.
Our team is 100% focused on formulating the winning direct mail marketing campaign for your company. We examine the business, we analyze your core customer, and we offer custom mail marketing solutions tailored for your individual business needs – no one-size fits all with us. Our dedication to your business doesn’t stop there: we continue to test design layouts to evaluate the best response from your readership, and we don’t stop until we’ve hit on the winning combination that boosts your bottom line. Find out how we can increase your conversions today!
Virtual Reality Check:
Websites More Important than Ever
A recent article on Silicon.com predicts that by 2026, revenue generated from online sales will be higher than mail order, telephone orders, and in-store sales combined. Your tired, old site won’t make the cut and here’s why:
Today’s savvy shoppers are presented with more options than ever before and you have less than ten seconds to capture your audience’s attention before they bounce away from your site and onto one of your competitors. Customers will be looking for what sets you apart from the rest, be it with deep discounts or free shipping. The bottom line is that today’s successful website reinforces company brands and demonstrates unparalleled value with an easy checkout platform all wrapped up in a clean, well designed site.
More than great web design, your site needs to be able to be easily updated as products are added or removed, and prices and in-stock levels change. In order to keep up with an evolving site you need a quality content management system (CMS). A CMS which allows for easy backed editing will allow for greater search engine optimization of your site, which means higher organic rankings among your competitors. Moreover, a quality CMS will offer solutions to help you reach your customer base through other means of extremely effective advertising such as: newsletter distribution and email marketing.
While internet ordering will never completely replace the need for brick and mortar stores, the shopping habits of your consumers can’t be ignored. If your site needs an overhaul then it’s time to begin thinking of branding (your company), commanding (your space and competition), and expanding (your profit margin). And that’s where SNAP! Marketing comes in. We have solutions for website design and optimization, professional copywriting and editing, custom graphic design, and digital media packages that will propel your business into the future! Call Evan today to learn more.
Missing a Piece of the Puzzle?:
How Missing Data Eats Your Profit
If you aren’t tracking your phone calls or direct mail leads, we have one question to ask: why you are paying for advertising that doesn’t work for you? Without lead tracking you could be throwing money down the drain.
Even if you have seen overall profit increases, you are missing a huge chunk of important data that lead tracking lends. For instance, our Call Tracking services tell you which of your advertisers is performing for your money, and which isn’t. Our data analysis performs from the first ring until the final disconnect letting you in on valuable information such as demographics, average length of a successful sale, actual sales numbers, and advertiser referral.
Lead generation doesn’t just stop with phone call information, however. We can give you stats on how well your direct marketing campaign performed letting you know which areas you should focus your mailers on and save you unnecessary advertising spend. SNAP! Marketing examines your business from the top down to ensure you are gaining the best return on investment.
