Weather Crafters

Business to Consumer

Benefits of Marketing Strategy

As the Largest Trane Volume Dealer in the Mid-Atlantic Region, Weather Crafters wanted to distinguish themselves from their competitors.

Snap! discovered they needed a new branding campaign and strategic media plan. A long-range 18-month marketing strategy was formulated that led Weather Crafters through a series of strategically-timed projects that would result in the plan’s ultimate success.

Snap! developed a stimulating new logo, and coordinated photo shoots to create an illustrative photographic library. Professional presentation folders were created for use by the sales teams and service departments, and for an upcoming industry show, Snap! delivered an eye-catching booth design with coordinated promotional materials. New advertisements were designed, along with a consumer-oriented direct-response campaign.

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