Rockwood Construction

Business to Business, Business to Consumer

Benefits of Marketing Strategy

As a relatively new company, Rockwood Construction had no consistent marketing theme yet—they were lacking consistency in their colors, logo design and usage, and deficient in overall marketing materials and cohesive direction.

Snap! Marketing quickly defined an overall branding initiative then began using the new look to create targeted print vehicles, a pre-qualification brochure, a new marketing and procedures manual, an unique trade show promotion, and other marketing pieces.

A strategic marketing plan was formally created, including marketing, advertising, and public relations. The results drove business growth, yielding a strategic partnership that led to increased company exposure and a marked upturn in sales.

Snap! Helping Companies with successful Branding Strategies