Pak Mail

Business to Business, Business to Consumer

Why Do Direct Mail?

Pak Mail wanted to empower its franchisees with additional marketing tools that would be used to increase their retail revenue and communicate with their target markets, yet they had no formalized direct mail program.

Snap! encouraged headquarters executives and the entire franchise network to utilize a print-on-demand direct mail system where the franchisees could print and ship their direct mail message anywhere in the country within 72 hours.

Headquarters approved different templates for the effective direct marketing offers that resulted in neighborhood saturation, increased direct response for client contacts, and new customers as a result of targeted prospect mailings to non-clients.

Snap! successful marketing strategy samples