Monument Construction

Business to Consumer

Brand strategy impacts on marketing strategy

Monument Construction is an established contracting firm looking to take their marketing to the next level.

Through several in-depth discovery sessions, Snap! delivered a comprehensive strategic marketing plan to help them achieve that goal.

Challenges included creating individual divisions within the company to separate business and residential services. Each division required new branding, including new logos to reflect the more contemporary and clean image Monument desired. The web site was reviewed, and a progressive direct response campaign was created that visually showcased the stages in individual projects as construction progressed.

Among other outcomes, public relations efforts resulted in a coveted front-page Home & Garden media exposure with a feature story in the Richmond Times-Dispatch for a church-into-condos renovation project.